Logos are extremely important for any company. They often act as the cornerstone of any business, or even a personal brand. Ram V Chary mentions that due to the large impact a logo needs to have, designing it is always not easy. Ram himself is a graphic designer who designs logos, marketing ads, magazines, business cards, and graphic art. He currently based in Boston and had graduated from the Boston University in 2013 with a degree in fine arts in graphic design.
Company logos are included in marketing materials, business cards, social media posts, presentation decks and a lot more. Ram V Chary mentions that due to their diverse applications and high importance, a lot of heavy lifting is required to create the perfect logo for a business. There is a lot more involved in creating a logo than simply just placing a name in a square and calling it a day. The logo of a company plays a major role in creating the first impression of the brand in the minds of the clients and customers. This is especially true for the modern digitized environment when people are more likely to form the first impression about a company by looking at its social media posts or website.
Here are certain tips provided by Ram Chary that can help people to improve on their logo designing skills:
- Use empty space to keep the logo design clean: A logo should be designed in a matter that it can be properly comprehended from a distance. This can be achieved by the smart use of blank space. While colors and symbols can be extremely helpful for logo design, too much of them can be overwhelming. Using blank space is not only helpful in logo design, but can also be helpful for poster designing or in the creation of social media graphics. Plus, the white space can make the logo easier to integrate seamlessly into a variety of designs and formats.
- Use shapes to think out of the box: Smart usage of shapes can be a great way to make a logo stand out. It can help add a distinctively professional look to a design. Logos featuring shapes not only look great digitally, but also work well on presentations, letterheads, and even merchandise like pens or lanyards. Shapes with interesting gradients or textures can especially be used to the level of the impact of the logo.
- Play with colors: Trying out diverse color combinations is important to create an eye-catching logo. While for certain brands, the classic black and white combination can work well, at times, it can seem to dry and bland. If one feels that usage of multiple colors makes the logo look unprofessional, they can always use different shades of the same color to create subtle contrasts within the logo.
The tips underlined above can be helpful in enabling people to design highly attractive logos for almost any type of a business.